Italian Rationalism

Italy knew an intense industrial design development during the first world war, from 1910 to 1920 which were decisive years mainly for car, plane and general mechanical industry. War is a really important component for industry organization because of its faculty to become serial, so it was possible to apply to it the industrial design's principles. The following step was the organization of a new group of young people which looked at the European rationalist movement...called Italian rationalism:
Giuseppe Terragni


Piero Bottoni


Franco Albini