![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghqOpnjDzPJGFeSYU-GiFIbf19kcnARx2TNM0nzfp3IgtO5UhjBXUsaWAWfAGpIDmurwJf-AvpmeImFMpXJ7HwCluXSCcTyxwWQBUo1lkIEiaacb1BoqyrBQ7zMGpsvM9-4MFDFGn3cYE/s400/michael_naimark_3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0ctG586zyX5R0WMBXX4RzNxi5X_Hp-LJ1FLxOUIie0wiWX-fdD9pFUaljI3tn_876yHLDZJ_9vhzfFZioVpBh8UAZp91rvV4_R9ZItl21B8lQ28pPKXHmAipAQvQndjSL35GqK6F-u90/s400/michael_naimark_2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYxhIsF7Yb_Y5mjvSZ4LLpIqpte2XteliTuBPHaXyZ6iUuT3RfBNZWvXERG7HLHGDQ03zkhlyk7jn-XFKrePBbVcKyhmiaW0hAi8q5BxDox4jKa3T9io9icWTIr6fm10FU7NJXFDuhzIg/s400/michael_naimark_1.jpg)
Here are stills from the original film that inspired the puma spot below.Displacements is an film installation by Michael Naimark. He filmed 3 people in an archetypal Americana living room. The camera was standing in the middle of the room and rotated sowly. Afterwards he spray-painted the whole room white and placed a projector at the same spot of the camera. The result is a strange augmented reality effect. He did this for the first time back in 1980,
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