It is very much important to brand your identity. If your business has grown to the corporate level then you have to establish the corporate identity. Now this does not mean that anyhow you could manage the matter! It is very sensitive issue as depending on it, all your marketing initiatives will work around. corporate identity services
Every people definitely want to stop people from infringing their trademark. By register a trademark to USPTO you can stop your trademark infringing from others. That's why trademark registration is important.